Cálem Cellars
How Cálem Cellars increased the number of visitors using interactive content.
Immersive Experience, Interactive Installations, Motion & Video, Multimedia, Multitouch Installations, Museums, Projections & Video-mapping
THE CONCEPT
An intervention comes to revolutionize the Cálem cellars’ tours, with GEMA’s advanced and creative technological support for all the multimedia solutions.
ARTWORK COMES ALIVE
Throughout the tour, visitors can experience solutions like a scale model of the Douro Valley, that comes to life though a video-mapping projection, offering a glimpse into the vineyard's terroir. A wine vat transforms into a canvas for projection mapping, adding a dynamic visual dimension to the winemaking process. Interactive walls, a comprehensive wine portfolio, and engaging games like a food pairing quiz or a "draw your own wine label" experience further enrich the visitor experience.
YEAR
2017
This major redesign has proven to be a resounding success for Cálem, as evidenced by a significant increase in visitor numbers. The intervention has not only captivated guests with interactive and educational elements but has also elevated interaction areas, fostering a deeper connection with the brand, its wines, and the intricate production process.
