WOW | The Wine Experience

THE CONCEPT

The Wine Experience is a captivating exhibition designed to demystify the intricate world of wine, catering to both novice enthusiasts and seasoned winemakers. Delve into the essence of wine as visitors explore the fundamental elements—soil, climate, and grapes—that contribute to the creation of this cherished nectar. Gain insights into the myriad processes that influence the quality of wine, from its inception to the moment it graces the glass.

WOW | The Wine Experience

ARTWORK COMES ALIVE

This exhibition is a comprehensive guide to different wines, unveiling the distinct characteristics that set them apart based on their regional origins. Visitors are not only educated on the nuances of wine tasting and pairing but also invited to immerse themselves in the experience. Through interactive installations and creative technologies, The Wine Experience engages visitors through sight, smell, and taste, creating a truly multisensory exploration.

YEAR

2021

100M€
Global Investment
+2000M2
Exhibition Area
+4500h
Design & Development
+60
Specialised collaborators
WOW | The Wine Experience

GEMA takes pride in steering the entire project lifecycle, from initial concept to global project management. Our responsibilities encompass crafting a compelling storyline, multimedia production, AV installation, execution, and ongoing maintenance. The result is an exhibition that not only educates but also allows visitors to intimately connect with the world of wine.

WOW | The Wine Experience
WOW | The Wine Experience
WOW | The Wine Experience